The Seven Wonders of Amazing Thailand
Discipline
Digital Design
UI/UX Design
Client
Tourist Authority of Thailand (TAT)
Tools
Sketch 3
Sector
Hospitality & Leisure
The website was originally launched by the Tourist Authority of Thailand (TAT) in 2009 to promote the country's most beautiful and iconic destinations. My redesign aims to enhance the website's user experience by creating a vibrant and engaging interface that reflects Thailand's unique culture and natural beauty.
Sa-wa-dee.
To achieve a more visually appealing and user-friendly design, I utilised a vibrant colour palette inspired by the diverse landscapes and cultural heritage of Thailand. The use of bright and contrasting colours helps to create a sense of excitement and wonder for potential visitors to Thailand. Additionally, I focused on optimising the website's usability by organising the content in an intuitive and easily accessible manner.
My redesign concept is centered around a general stylistic theme that is inspired by the rich cultural heritage and natural beauty of Thailand. The website features a visually stunning homepage that showcases the seven wonders of Thailand through a mix of high-quality imagery and engaging content. The design is responsive and adaptable, ensuring optimal user experience on all devices, including mobile.
The color palette used throughout the website is lively and eye-catching, with bold, contrasting colors and an emphasis on gradients to create depth and dimension. This color scheme was chosen to evoke the vibrancy and excitement of Thailand's culture and natural landscapes. Typography was chosen for its readability and complementing aesthetic, to make the website easily navigable for visitors.
