Work Experience

A journey full of twists and turns that tests your skills and abilities, and takes you to new and exciting places — think of it like a rollercoaster ride, with ups and downs, but always exhilarating and rewarding in the end.

Indeed

Education Team, Singapore

Senior User Experience Designer
Mar 2021 - Mar 2023 

Developed the North Star vision for Indeed Education which became key drivers for shaping the product direction and roadmap across 3 product teams.

Focused on bridging the gap between workers and their next career steps, we help people get qualified so they can get better jobs.

Education Marketplace for professional training, certifications, licenses, and school enrolment to obtain qualifications.

Led 4 Key Product Features:

Upskill product recommends personalised training courses relevant to a user's identified skill gaps and career switch, powered by the Marketplace platform.

Career Coaching service provides workers personalised expert guidance and support for their career needs and goals through 1:1 video sessions.

Community-driven Q&A platform offers a Q&A-style community platform for workers to connect with peers, share insights, and receive valuable career advice and knowledge.

  • Offers upskillers and reskillers detailed information about training providers, including location, courses, and reviews, to assist in making informed decisions about obtaining qualifications.

  • Collects and displays school reviews on training courses, certifications, or licenses.

  • Reports and flags inappropriate or harmful courses, providing a sense of safety and control over the Education SERP experience.

  • A landing page for job seekers to compare quality, affordable 1:1 career and resume support services, including instant resume scanning, review, and rewriting.

Other Product Achievements:

Design Leadership Achievements:

  • Led cross-functional collaboration and synthesis (Prod, UX, Eng), utilising research, user insights to influence and drive alignment through workshop activities

  • Led, organised and facilitated workshops for cross-functional product groups

  • Delivered user testing, audits, and research to prioritise impactful features, informing product and UX decision-making

  • Established standardised design processes and documentation to facilitate the alignment of design outputs and elevate UX standards across product groups

  • Improved Design, Content and Research interview process by creating interview guidelines and designing new whiteboard format, resulting in better facilitation, execution, and flow

  • Interviewed and informed hiring decisions for ~30 UX content, designers and researchers ranging from junior to lead level

  • Onboarded and mentored UX content, designers, and researchers across various (from intern to senior) levels and product groups

Indeed

Salaries Team, Singapore

Senior User Experience Designer
Feb 2020 - Mar 2021 

Conducted research and ideation workshops, developed user personas and stories, and aligned business objectives with user needs.

Key Product Features:

  • Salary filters on Indeed SERP allows job seekers to refine their search results by setting salary ranges that match their expectations or requirements, streamlining the search process and allowing them to focus on jobs that meet their salary needs

  • Salary Calculator helps job seekers understand their current pay against the market by providing personalised recommendations based on their location, role, and years of experience, empowering them to improve their career prospects

99 Group

Singapore & Indonesia

Operates 99.co, SRX.com.sg and iProperty.com.sg, 99.co/id and Rumah123.com.

Product Design Lead/ Design Manager
Jul 2017 - Feb 2020

Led a team of 7 designers and collaborated with C-level executives and team leads to align product and UX strategies with user needs, brand positioning, revenue targets, and resource allocation.

Key Highlights/Achievements:

  • Scaled the Singapore design team from 2 to 7 in less than a year, led and mentored design team

  • Optimised hiring and onboarding processes, attracting top talent, and ensured smooth integration into the team

  • Developed career progression framework for designers, fostered growth culture and promoted transparency and fairness

  • Led user research and usability testing efforts to improve the consumer and agent experience, resulting in increased user satisfaction and retention

  • Developed and managed comprehensive design system that enhanced consistency and efficiency across all products and platforms

99.co

Consumer & Agents Team, Singapore

Senior User Experience Designer
Oct 2015 - Jul 2017

Defined and aligned product strategy and business goals by conducting cross- functional research and ideation workshops. Leveraged user research and data insights to shape product goals and design for diverse product groups across multiple platforms.

Key Product Features:

  • Property marketplace conversions (discovery, search, and conversion/ enquiry)

  • Maximiser - Listings promotions feature, including programmatic AdWords, Facebook ads purchase

  • E-wallet - Purchase and management of 99.co-specific-in-app currency

  • Property agent/ Realtor tools - Property comparison, transaction data, calculators

  • Travel time search, search by MRT line

  • Data-driven lead finding/ suggestions engine

Art Director/ Senior Visual Designer
Oct 2015 - Mar 2016

Brand guardian; storytelling through art direction, visual conceptualisation and illustration.

Key Highlights/Achievements:

  • Developed and refined brand guidelines, design systems, and visual language that align with 99.co’s vision and values

  • Created visual design concepts and direction for a wide range of projects, from print collateral and packaging to digital ads and web experiences

  • Ensured compliance with accessibility standards and design principles to create inclusive and user-friendly designs

  • Managed execution of design assets, typography, logos, icons and interfaces for multiple platforms

  • Managed relationships with external vendors, such as printers and photographers, to ensure the delivery of high-quality work that meets brand standards and deadlines

  • Collaborated with Marketing to develop and manage budgets for advertising campaigns, events, and other initiatives

Others

Web Design Lead
Freelance, Singapore | Aug 2013 - Jun 2015

Product Design Intern, Wi-Fi Scout
Crowdsourcing Android App that features all available hotspots in Singapore
A*STAR, Singapore | Aug 2013 - Jun 2015 

Motion Graphic Designer / Animator
Animated storytelling and motion graphics video for IEM & EEE Open House
Nanyang Technological University, Singapore | Dec 2013

User Experience Designer & Front-end App Developer, DSP App
Digital Signals Processing Android App, an innovative and engaging educational tool
Nanyang Technological University, Singapore | May 2013 - Aug 2013

Data Analyst
Conducted comprehensive research on labour force data statistics
Ministry of Manpower, Singapore | Mar 2012 - May 2012

Multimedia Design Intern
Produced and published engaging and effective media content for online learning
Port of Singapore Authority (PSA), Singapore | Dec 2010 - Feb 2011