99.co x Jetstar Campaign
Discipline
Brand Identity
Editorial Design
Industrial/ Product Design
Sector
Real Estate
Hospitality & Leisure
Tools
Adobe Photoshop
Adobe Illustrator
Singapore-based property site, 99.co, has teamed up with Jetstar Asia Airways to launch a property-themed airplane in a first-of-its-kind campaign aimed at cementing its leadership in Singapore and Indonesia. The plane, co-sponsored by Indonesian developer Adhi Persada Properti, will fly primarily on the Singapore-Jakarta route.
Launched in 2015, 99.co has won popularity with consumers due to its user-centric design and search algorithm. It became the largest residential property portal in both countries in January, following the successful acquisition of UrbanIndo.com. The Jetstar aircraft aims to increase awareness of the site's offerings.
